Consumer agents make choices which products to choose using the consumat approach. In this approach agents will make choices using deliberation, repetition, imitation or social comparison dependent on the level of need satisfaction and uncertainty. The model is discussed in Introduction to Agent-Based Modeling by Marco Janssen. For more information see https://intro2abm.com/
This is a companion discussion topic for the original entry at https://www.comses.net/codebases/eed5f6aa-2b55-4f4c-9585-b4345345f82c/releases/1.0.0/