This model is used to investigate the role of opinion leader. More specifically: the influence of 'innovative behavior', 'weigth of normative influence', 'better product judgment', 'number of opinion leaders' and 'reach of mass media' on the adoption process of (information about) a product (speed and percentage)
This is a companion discussion topic for the original entry at https://www.comses.net/codebases/2262/releases/1.0.0/